Services
Brand identity design services
A complete, documented brand identity for a small business: logo system, palette, typography, voice, and a guideline you will actually use. Fixed scope, published process, remote worldwide, and every deliverable named before you pay.
A brand identity design service is an engagement where a designer or studio creates the complete set of assets a business uses to present itself: logo system, colour palette, typography, imagery direction, and brand guidelines. It is usually built on a short strategy phase and delivered as a documented, ready-to-use kit. A typical small-business project runs four to five weeks and, at market rates, costs between $500 and $5,000 with a freelancer or $5,000 and up with a studio.
That is more than a logo. A logo is one asset; an identity is the system that keeps every touchpoint, from your website to your invoices, looking like the same deliberate business. If you want the full theory first, our plain-English brand identity guide covers it without the agency jargon.
Most pages ranking for this phrase tell you almost nothing: no scope, no price, no timeline, just "contact us." We think that is a bad way to sell design work, so this page publishes the deliverables, the process, the market costs, and who this service is genuinely wrong for.
Deliverables
What you get: every deliverable, defined
A complete brand identity package includes six things: a logo system with all variations, a documented colour palette, a licensed typography pairing, imagery and voice direction, a brand guideline document, and a full file handover. If a proposal cannot name all six, it is a logo project wearing a branding price tag.
Logo system
A logo that works everywhere
Primary logo, stacked version, icon-only mark, and favicon. Every variation is built so your brand reads clearly on a phone screen, an invoice, and a shop sign.
Colour
A palette with exact codes
One or two brand colours plus neutrals, each documented with HEX, RGB, and CMYK values so print and web always match.
Typography
Type pairing, licensed properly
One display face and one body face, chosen with licensing in mind so you are never surprised by a font bill later.
Voice & imagery
Direction, not decoration
A short imagery direction and tone-of-voice note, so your photos and copy feel like the same business as your logo.
Guidelines
A brand guideline you will use
A concise rule sheet: logo spacing, colour codes, fonts, and do/don’t examples. Written for non-designers, because that is who applies it day to day.
Handover
Every file, fully yours
Vector masters (SVG, EPS), web-ready PNGs, and source files, organised and named so any future designer can pick them up.
Ownership
The files you receive, and yes, you own them
Ownership is the question buyers ask most and service pages answer least. Here it is plainly: on final payment, full intellectual property in the finished identity transfers to you, including the editable source files. You are never locked to us for future changes.
One caveat worth knowing: a designer transfers copyright, not a trademark. Registering the mark is your step, done through the USPTO, and our guide on how to trademark a business name shows exactly how and what it costs.
| Asset | Formats | What it is for |
|---|---|---|
| Vector masters | SVG and EPS | Infinitely scalable originals for print, signage, and merchandise. |
| Web exports | PNG (transparent), favicon set | Ready to drop into your site, socials, and email signature. |
| Source files | Editable design files | The working files, so you are never locked to one designer. |
| Guideline document | The rule sheet that keeps everything consistent after handover. |
Process
Five steps, with stated timelines
- 1
Discovery: questionnaire and call (week 1)
You complete a short intake questionnaire, then we talk through your business, audience, and the brands you admire on a 30-minute call. No design happens before this.
- 2
Strategy snapshot and moodboard (weeks 1–2)
We compress the discovery into a one-page positioning snapshot and a visual moodboard, and you approve the direction before any logo work starts.
- 3
Concept presentation (weeks 2–3)
You see developed identity concepts in context: on a website header, a social profile, an invoice. Not a logo floating on a white slide.
- 4
Revisions: two rounds included (weeks 3–4)
Two structured revision rounds are part of the fixed scope, stated up front. Most projects use one.
- 5
Guideline and file handover (weeks 4–5)
You receive the full file kit and the brand guideline document, plus a short handover note on how to roll the identity out.
Honestly, the moodboard approval in step two is the whole trick. Direction disagreements are cheap to fix on a moodboard and expensive to fix on a finished logo, which is why our revision rounds so rarely run over.
Before kickoff
What we need from you
The questionnaire takes about 30 minutes. Projects stall on absent decision-makers far more often than on design problems, so the one hard requirement is that the person who says yes is in both calls.
Investment
What brand identity design costs
Brand identity design costs between roughly $500 and $5,000 with a freelancer, and $5,000 to $30,000 or more with a studio or agency; DIY tools cover the $0 to $100 end for pre-launch testing. KM Studio works in fixed-scope productized packages published on our pricing page, so the number you see is the number you pay.
| Route | Typical cost | What you get and when it fits |
|---|---|---|
| DIY / logo maker | $0–$100 | A template logo plus a colour and font pairing you assemble yourself. Right for pre-launch idea testing. |
| Freelancer | $500–$5,000 | A designer builds a coherent identity system with a short guideline. The most common route for small businesses with traction. |
| Studio / agency | $5,000–$30,000+ | A full identity system with a strategy phase, extended assets, and detailed guidelines. Built for funded or scaling businesses. |
Fit check
Is this service right for you? Honestly, maybe not
Three founders, three different right answers
You are pre-launch, still testing whether the idea has legs. Do not hire us. A logo maker and one colour-and-font pairing will carry you to your first customers, and you will likely rebrand once the business finds its shape anyway.
Your name is sticking, you show up in more places every month, and the inconsistency is starting to look amateur next to competitors. This is exactly who the service is built for: a fixed-scope identity system with a guideline you can hand to anyone.
You are a funded company that needs an identity governed across product, marketing, and sales teams in multiple markets. That is enterprise agency territory with enterprise budgets, and we will say so on the call rather than stretch past our scope.
Quick rule
Pre-launch: DIY it. Keep it cheap and replaceable.
Traction, inconsistent brand: this service, this page.
Enterprise, multi-team: a large agency, not a studio.
Adjacent
Services that pair with identity work
Before identity
Brand strategy consulting
Positioning, audience, and messaging groundwork. If your answer to "who is this for" is fuzzy, start here.
Read moreThe core asset
Logo design services
Just the logo system, without the full identity build. A fit when your palette and type are already settled.
Read moreEverything we do
All services
Branding and marketing services for small businesses, from naming to content and SEO.
Read moreAfter handover
Making the identity stick
An identity fails in month two, not week one: the launch assets look sharp, then a rushed flyer uses the wrong blue and a new hire picks a different font. That is why the guideline document is written for non-designers, because after handover the person applying your brand is usually you.
The rollout order that works: website first, then social profiles, then the everyday paper nobody thinks about, invoices, email signatures, packaging. Our brand guidelines guide shows what a usable rule sheet looks like and how to brief future freelancers with it.
How we work
Standards instead of testimonials
You will not find a testimonial wall or a case-study carousel here, because we do not publish claims you cannot verify. What we publish instead is the thing testimonials are a proxy for: exactly how we work, in writing, before any money moves.
Every engagement starts with a written scope naming each deliverable, the timeline, the price, and the two included revision rounds. Our editorial standards apply the same rule to everything on this site: no fabricated experience, no unverifiable numbers.
Frequently asked questions
How much do brand identity design services cost?
Do I own the logo and brand files when the project is done?
What does a brand identity package include?
How long does a brand identity project take?
How many revision rounds are included?
Can I start with just a logo and add the rest later?
How does a remote, productized studio engagement work?
Is $500 too much for a logo design?
Book a free brand identity consultation
A 30-minute call: we look at where your brand is now, tell you honestly whether this service fits your stage, and if it does, send a written fixed scope. No retainer, no obligation.
Not ready to talk?
Read the plain-English guide first and come back when the name is sticking.
Read the brand identity guide