The blog
Branding and marketing, one question at a time
Short, practical answers to the specific questions founders actually search — each one links back to the deeper guides.
Latest articles
From the blog
How to Register a Business Name
The four ways to register a name — entity, trademark, DBA, and domain — and which you actually need.
How to Come Up With a Business Name
Six naming frameworks and a brainstorming method that beats staring at a blank page.
Coffee Shop Name Ideas
Fifty-plus categorised name ideas for a cafe, plus how to pick one you can actually own.
Logo Size Guide
The right logo dimensions for favicons, social profiles, and print — with a copy-ready table.
Brand Identity Examples
Real-world identity breakdowns through a small-business lens, not just enterprise giants.
Low-Cost Marketing for Startups
Free and cheap marketing tactics that work when your budget is close to zero.
Pillar guides
The complete guides
Brand Identity
The complete guide to building a brand identity — from strategy to guidelines.
Logo Design
Everything that goes into a logo that works: process, formats, costs, and mistakes.
Brand Strategy
Positioning, audience, and messaging — the thinking that comes before any design.
Business Naming
How to find, check, and protect a business name you can actually own.
Marketing for Startups
A realistic marketing playbook for early-stage budgets and small teams.
Tools & reviews
Tool comparisons and reviews
Best Logo Makers
Hands-on comparison of the leading logo makers, with honest verdicts per budget.
Best AI Logo Generators
Which AI logo tools produce usable marks — and which just produce noise.
Best Free Logo Makers
What "free" actually gets you, tool by tool, and where the paywalls hide.
Looka Review
A full test of Looka: output quality, pricing, files, and who it suits.
Tailor Brands Review
Tailor Brands put through the same test: what you get and what it costs.
Best Logo Design Software
The design software professionals and DIYers actually use, compared.
Best Business Name Generators
Name generators tested on real briefs — which ones spark usable names.
Prefer the full guides?
The blog answers narrow questions. For the complete picture, start with one of the six pillars.