The blog
Branding and marketing, one question at a time
Short, practical answers to the specific questions founders actually search — each one links back to the deeper guides.
Latest articles
From the blog
How to Register a Business Name
The four ways to register a name — entity, trademark, DBA, and domain — and which you actually need.
Coffee Shop Name Ideas
Fifty-plus categorised name ideas for a cafe, plus how to pick one you can actually own.
Logo Size Guide
The right logo dimensions for favicons, social profiles, and print — with a copy-ready table.
Brand Identity Examples
Real-world identity breakdowns through a small-business lens, not just enterprise giants.
Low-Cost Marketing for Startups
Free and cheap marketing tactics that work when your budget is close to zero.
Pillar guides
The complete guides
Brand Identity
The complete guide to building a brand identity — from strategy to guidelines.
Logo Design
Everything that goes into a logo that works: process, formats, costs, and mistakes.
Brand Strategy
Positioning, audience, and messaging — the thinking that comes before any design.
Business Naming
How to find, check, and protect a business name you can actually own.
Marketing for Startups
A realistic marketing playbook for early-stage budgets and small teams.
Tools & reviews
Tool comparisons and reviews
Best Logo Makers
Hands-on comparison of the leading logo makers, with honest verdicts per budget.
Best AI Logo Generators
Which AI logo tools produce usable marks — and which just produce noise.
Best Free Logo Makers
What "free" actually gets you, tool by tool, and where the paywalls hide.
Looka Review
A full test of Looka: output quality, pricing, files, and who it suits.
Tailor Brands Review
Tailor Brands put through the same test: what you get and what it costs.
Best Logo Design Software
The design software professionals and DIYers actually use, compared.
Best Business Name Generators
Name generators tested on real briefs — which ones spark usable names.
Prefer the full guides?
The blog answers narrow questions. For the complete picture, start with one of the six pillars.
Last updated by the KM Studio Editorial Team.