Industries
Branding advice that knows what business you're in
KM Studio serves six industries where we have published deep, checkable guidance: startups, SaaS, ecommerce, restaurants, coaches and consultants, and real estate. Same services, same fixed-scope pricing, but scoped to how your market actually buys. Remote, English-speaking, worldwide.
KM Studio works with six industries: startups, SaaS companies, ecommerce stores, restaurants, coaches and consultants, and real estate businesses. Each industry page below explains how branding works in that market, what it is worth buying at your stage, and which of our services apply, before you ever book a call.
To be clear about what these pages are not: they are not a portfolio wall of client logos, because we do not fabricate proof. They are working guides, written the same way as our 40+ free branding guides, and each one says plainly when you should not hire a studio at all.
Pick your industry
Six industries, six honest starting points
Startups
Naming, strategy, and identity scoped to your funding stage and runway, with straight answers about what to skip until you have traction.
SaaS
Positioning and visual identity for software companies in categories where every competitor ships the same gradient and the same promise.
Ecommerce
Brand identity built for where online stores actually live: product pages, packaging, email flows, and the social feed.
Restaurants
An identity system that carries from the logo to the menu to the takeout bag, built for independent restaurants and cafes.
Coaches & consultants
A credible personal brand for expertise businesses, where the founder is the product and trust is the entire funnel.
Real estate
Branding for agents, teams, and property businesses that has to signal trust before anyone hands over the largest purchase of their life.
Not on this list? We still take on other small businesses when the fit is right; the consultation is a fit check either way. These six are simply the markets where our published thinking runs deepest.
Why it matters
Why industry context changes the branding brief
Buying triggers
Each industry buys branding for a different reason
A founder brands for a raise, a restaurant for opening week, a consultant for credibility on a discovery call. The trigger changes what gets scoped first, so a generic process quietly optimizes for the wrong deadline.
Touchpoints
The brand lives in different places
A SaaS brand is judged inside the product and on a pricing page; a restaurant brand on a menu and a takeout bag. Designing the identity around its real touchpoints is most of what "industry experience" actually means.
Proof standards
Credibility is earned differently
Ecommerce buyers trust reviews and packaging; real estate clients trust faces and track records; investors trust consistency across name, deck, and site. The proof your brand must carry decides the deliverables list.
Budget reality
Sensible spend varies wildly
What is prudent for a funded SaaS is reckless for a pre-launch cafe. Every industry page above says plainly what is worth buying at your stage and what is safe to defer, before you ever book a call.
None of this requires a niche agency. It requires a studio that starts from your buying trigger, your touchpoints, and your budget reality instead of a template, which is exactly what each industry page above documents in writing.
Services
The same services sit behind every industry
Industry pages route; service pages deliver
Every engagement here is built from the same productized services, described in full on the services hub, with prices on the pricing page. The industry pages exist to tell you which of those services matter in your market, in what order, and at what stage.
If you already know what you need, go straight to the service. If you know your industry but not your scope, start with your industry page above and let it route you.
How to use this hub
Know your industry: pick your page above.
Know your service: browse the services hub.
Know neither: ask us; "not yet" is an honest answer.
Identity
Brand identity design
Logo suite, palette, typography, and usage guidelines: the core system every industry engagement draws on.
Read moreStrategy
Brand strategy
Positioning, audience, and messaging in one written document your website, deck, and content all pull from.
Read moreSearch
SEO
Search visibility for small businesses, shaped by how your particular market researches and buys.
Read moreTell us your industry, we'll tell you the scope
Describe your business, your stage, and where the brand feels weakest. The consultation is a fit check: you leave knowing which services apply, what they cost, and whether the free guides will do for now.
Prefer to self-serve?
Every service is documented with scope and deliverables before you commit.
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